Mr. Smith is dedicated to style, substance and simplicity: style above all else, substance of ingredients – simplicity by design.
Our vision is to create exceptional, Australian made hair care products, meticulously crafted from a selection of Australian botanicals and essential oils. Innovative use of lime, cacao seed and wheat protein, combined with mandarin, jasmine oil and rose geranium, has led to a range of products that are engineered for performance utilising only premium ingredients.
Distinguished by a refined luxury, each product has been scientifically designed and tested to deliver on this performance. Hydrating, lightweight and organically nourishing, the Mr. Smith collection provides maximum results, while retaining the hair’s natural fluidity and shine.
Mr. Smith believes that what we leave out is just important as what we leave in. That’s why we’re committed to creating products that do not contain SLS or parabens; why we’ve never tested on animals and why all of our products have been PETA-Certified.
Style. Substance. Mr. Smith.
The fastest, ammonia-free toners available that deliver lustrous, long-lasting tone to highlights and blondes in less than 5 minutes.
I.color features ISO Tri-Active Technology, a blend of moisturisers, cationic proteins and Vitamin C that provides deeper penetration into the cuticle whilst protecting the hair. Proteins and vitamins are positively charged and attracted to negatively charged hair. Moisturisers help balance porosity, condition and add shine. Vitamin C acts as an anti-oxidant to help protect hair from environmental stress and adds incredible shine. Proteins help deliver dye molecules into the hair fibre for deeper penetration and long lasting colour results.
Triplex-C — This Patented conditioning complex substantially and effectively locks in colour while conditioning the hair. Triplex-C creates a protective shield around the hair shaft that ensures longer lasting colour results and a smoother surface. This complex of beeswax, lecithin and protein provides the exceptional conditioning action that is attainable only with i.color products. It's important to note that as an organic compound, protein reconstructs hair without inhibiting the colouring process.